In sports, let’s take soccer or ice hockey, coaches are essential for developing skills and achieving success. In fact, you as a parent will quite happily seek out a coach for your kid. Why do you do this? There are many reasons, but the simple one is that you recognise that natural talent and skill does not translate into success – more polishing is required. However, in business, particularly in areas like supply chain management, hiring a coach often meets with hesitation. This article contains some of my thoughts and why it might be time to rethink your approach to business coaching.
Some reasons why people hire a sport coach quicker than a business coach?
- People quickly hire a soccer coach due to the immediate and visible nature of success in sports. Wins, losses, and improvements are easily tracked and celebrated. In contrast, business success metrics are more complex which is why entrepreneurs and leader have to realize they cannot always operate in a transactional short-term world.
- Cultural perceptions significantly influence the acceptance of coaching. In sports, coaching is deeply ingrained in the culture. From a young age, athletes receive guidance and feedback from coaches. This norm is less prevalent in the business world, where there is often a greater emphasis on individual achievement and self-reliance. Needing a coach can sometimes be perceived as a sign of weakness or inadequacy in business, whereas in sports, it is seen as a pathway to excellence.
- Sports coaching often provides immediate gratification. Performance improvements can be seen quickly, and the benefits of coaching are tangible and immediate. Business coaching, on the other hand, is a longer-term investment.
- There is often a lack of awareness and understanding about what business coaching entails and the benefits it can provide. Many people are familiar with the concept of a sports coach but may not fully understand how a business coach can help improve productivity and drive growth. This lack of understanding can lead to skepticism and reluctance to engage with business coaching.
Conclusion
While the reasons for the disparity in the acceptance of sports coaching versus business coaching are varied, one key element is critical for business success – Entrepreneurs must embrace change as being the only constant and realize that in business as in life, everyone needs a coach to help them navigate the path. Just as athletes rely on coaches to reach their full potential, businesses can benefit immensely from the guidance and expertise of a skilled coach – so choose wisely.
Let’s Take Your Business Further. Ask me how.
Dr Kenneth Moodley LinkedIn
